Hey there! Whether you’re a seasoned pro at running a campground or you’ve just dipped your toes into the world of hosting campers, we all know that keeping those spots filled can sometimes be a bit of a puzzle. Sure, the summer rush probably sees you waving off any worries about empty spaces, but what about those quieter weeks? Wouldn’t it be awesome to see a boost in occupancy then too? Well, you’re in luck! I’ve gathered five nifty tips that are all about bumping up those numbers. So, let’s dive in and get inspired together.
Keep Tabs on Your Occupancy
First things first, let’s talk about tracking. Knowing your numbers is half the battle won. Take a little time to jot down how packed (or not) your place was each week over the last year. Summer’s probably a no-brainer with high numbers, but you might spot some other times when things picked up…or didn’t. These nuggets of knowledge? Gold dust for planning your next moves.
Make the Most of Holiday Vibes
Spotted some weeks where things could’ve been busier? Those are your golden opportunities. Let’s say the May holidays could use a bit more love – why not whip up a cool promotion? Since summer’s already a hit, focusing on these quieter times can really make a difference. And don’t just stick to the web; think about traditional routes too. Magazines like ANWB and ACSI are camper favorites, and don’t forget, a lot of seniors love flipping through those pages. An ad here could really reel in guests during those off-peak times.
Broaden Your Horizons
Sure, you’ve got some great ideas of your own, but why not bring some extra hands on deck? Reach out to organizations you’re buddy-buddy with and see if they’re up for helping spread the word. Maybe they’ve got a spot on their promo page just waiting for your campground, or perhaps they’re keen on penning a blog post. Influencers and bloggers? Invite them over! A cozy stay in exchange for a shoutout could work wonders.
Flaunt What Makes You Special
Now, let’s chat about what makes your campground the place to be. Got professional massages on offer? Or maybe you’re just a stone’s throw away from a buzzing city? These unique perks are exactly why someone would choose you over the rest. So, make sure your website’s singing loud and proud about what sets you apart.
Tune Into Your Guests’ Desires
Having that special something is key, but keeping up with what campers want is just as crucial. Luxe camping, or ‘glamping’, is all the rage now, offering the outdoor experience with a side of comfort. Consider adding some glamping tents to your site to appeal to those looking for a bit of pampering. And let’s not forget about making things easy and speedy – ensure your booking system is a breeze to use, both on your site and any other platforms you’re hooked up with.
And there you have it – five friendly nudges to help your campground thrive all year round. Here’s to full bookings and happy campers! 🌟
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